When Issey Miyake released his fragrance L’Eau d’Issey in 1992, he said: “With spirit and modesty, I’m only going halfway. The woman wearing one of my clothes or my perfume does the other half of the route. I bring it into being, she brought it to life. An indispensable communion. Also, it seems that the fairer sex was not insensitive to this message. This perfume has been living through her for 24 years now. As if to thank women, Issey Miyake has therefore chosen to develop a new version. This is how L’Eau d’Issey Pure has just appeared, already presented as the ideal companion for a radiant summer.
Revisiting a myth of Issey Miyake
Of course, as its name suggests, Eau d’Issey Pure is very much inspired by its predecessor , the iconic Eau d’Issey. Just like this one, it is a kind of interpretation of the water which runs incessantly and which reveals itself in many facets, sometimes crazy and sometimes wiser. Like the water of a torrent, Eau d’Issey Pure seems to tirelessly move forward, dragging us on its frantic race to the future. This one has fun with the reflections of the sun and takes us to a universe located to meet elements such as the sea, the sun or the earth. Likewise, all his poetry is also displayed in its bottle. For the record, the Eau d’Issey setting was born when Issey Miyake was looking at the Eiffel Tower. He admired the Iron Lady and saw the moon shine at her top. He then had the idea of creating a conical bottle surmounted by a crystalline ball. Today, this glass sphere has disappeared. Nevertheless, the slender silhouette of this cult perfume is still alive and well. This is even further accentuated by the name of this perfume coming to register vertically as if to better reach the heavens. The whole is then surmounted by a brushed metal cabochon. This one is particularly modern and shows the love of contrasts of Issey Miyake playing for the occasion on the opposition between the opacity of steel and the transparency of glass.
The unique scent of Eau d’Issey Pure
On the scent side, although Eau d’Issey Pure is inspired by its predecessor, it is indeed a question of an unprecedented creation. This one displays a short formula and a marine facet worked in a carnal way. Eau d’Issey Pure begins with a very fresh scent emanating from a marine accord. This perfume smells of sea spray and very clearly evokes a maritime coast swept by winds. Then, this feeling is further enhanced by the addition of ambergris. This ingredient of animal origin takes, in fact, its final odor while floating on the surface of the water. It is then shaped by the animal, the sun, water, salt and air. This excellent fixer thus delivers a marine, spicy, musky, sensual and tobacco scent. Then, Eau d’Issey Pure evolves towards more elegance and lightness. The lily, a very feminine white flower, is particularly suave while the orange blossom is worked in a very luminous way. The rose, on the other hand, is presented in its freshest and most lemony facet. Finally, Eau d’Issey Pure ends with a rich and opulent scent of jasmine associated with the seductive depth of cashmeran.