Loc Dong is a recognized perfumer who has worked for many brands such as Marc Jacobs, Yves Saint-Laurent and Calvin Klein. Yet nothing predestined this man from a distant land to become one of the biggest noses on the planet.
The extraordinary course of Loc Dong
Loc Dong is a perfumer who works today for the IFF brand, understand International Flavors and Fragrances. It is an international company that manufactures fragrances for the perfume sector as well as flavors for the food industry. Today, it is considered to be one of the giants of the world perfume industry and is the third company on the planet in this sector in terms of turnover. Also, although Loc Dong is today an emblematic figure of this prestigious group, he is far from originating, like many perfumers, from the region of Grasse, the world capital of perfumery. In fact, he was raised in the shadow of the Vietnam War and grew up alongside his grandfather. He considers that it is to this man that it owes much of what it is today. He lived with him in a remote village 30 km north of Saigon. It was here that he began to make a nose for himself, learning about the smells of the plants he collected. In addition, his grandfather was a local healer and made medicines for the villagers. He was therefore immersed in this aromatherapy universe very early on. Then, barely 11 years old, Loc Dong decided to take his fate into his own hands, escaping Vietnam alone on a boat, heading for Malaysia, a country that would be his first stop for thousands of kilometers to to land in the United States. he began to make a nose for himself, getting to know the smells of the plants he collected. In addition, his grandfather was a local healer and made medicines for the villagers. He was therefore immersed in this aromatherapy universe very early on. Then, barely 11 years old, Loc Dong decided to take his fate into his own hands, escaping Vietnam alone on a boat, heading for Malaysia, a country that would be his first stop for thousands of kilometers to to land in the United States. he began to make a nose for himself, getting to know the smells of the plants he collected. In addition, his grandfather was a local healer and made medicines for the villagers. He was therefore immersed in this aromatherapy universe very early on. Then, barely 11 years old, Loc Dong decided to take his fate into his own hands, escaping Vietnam alone on a boat, heading for Malaysia, a country that would be his first stop for thousands of kilometers to to land in the United States.
The rich and captivating personality of Loc Dong
Loc Dong does not see himself as an artist but rather as a survivor. Also, it is from this unusual temperament and this unexpected destiny that his talent was born. Loc Dong is the first Asian to work in fine perfumery and to achieve such success and recognition for his work. He explains that he believes in two types of creativity: “One who is born from dreams and another who is born from a need to survive. “. Thus, he affirms that his art exists by “the harmony between apparently discordant notes… Love and hate, gentleness and luminosity, enigmatic and familiar. “
Generally speaking, Loc Dong likes to create fragrances in his own image, both simple and complete. Among his most famous creations, Loc Dong created Manifesto for Yves Saint-Laurent, Euphoria women and men for Calvin Klein as well as Marc Jacobs Perfume. He often signs powerful fragrances, both dark and deep, capable of appealing to both initiates and consumers of perfumes eager to discover new flavors. In other words, it’s a bit of its rich history that shines through in each of its essences.
