Best Time to Buy

Seasonal pricing patterns for the things we track, so you can time purchases instead of reacting to flash sales.

Best Time to BuyBest Time to BuyApr 23, 2026

When to Buy a MacBook: A Year-Round Pricing Calendar

Apple's pricing calendar isn't subtle once you've watched it for a few years. This is the actual best window to buy a MacBook Air or Pro — and the three months you should never buy.